What information do we collect?
We are the sole owner of the information collected on our site. We may collect information from you at two different stages. First, we collect anonymous, aggregate information from all visitors to our site. This information is never linked to any personally-identifiable information and is used in the aggregate to generate statistical reports about the use of our site. Second, we collect personally-identifiable information from you when you fill out a form on our site, subscribe to our newsletter, or respond to a survey.
When inquiring or registering on our site, as appropriate, you may be asked to enter your: name, child’s name, child’s birth date, e-mail address, mailing address, or phone number. You may, however, visit our site anonymously.
What do we use your information for?
We limit the collection of information to what is necessary to provide you with high-quality services, to support your specific needs and requests, and to meet our business needs in connection with the services. Below, we have highlighted the reasons for the collection of your personal information:
- To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from users);
- To respond adequately to your requests for services or information;
- To provide resource material/information regarding our services and areas of interest to our customers, such as parenting, child care and education, among other things;
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);
- To administer a contest, promotion, survey, or other site feature;
- To send periodic emails;
- To consider applications for employment.
The email address you provide may be used to send you occasional company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you enter and submit your personal information. Wherever your personal information may be held by us or on our behalf, we intend to take commercially-reasonable and appropriate steps to protect the personal information that you share with us from unauthorized access or disclosure. However, given the nature of the Internet and the fact that network security measures are not infallible, we cannot guarantee the security of your information. The servers that store your personally-identifiable information are housed in a secure environment. We also make an effort to protect your information offline.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer your personally-identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we have your consent to share the information, believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally-identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
In the event that we go through a business transition, such as a merger, acquisition by another company, or sale of a portion of our assets, any personal information you provide us may be part of the assets transferred. You will be notified via prominent notice on our site prior to a change of ownership or control of their personal information.
If your personally-identifiable information changes, you may contact us to correct, update, delete, or deactivate our record of your personally-identifiable information.